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Our
newsletter has been designed to showcase designs, share
best show practices, and provide innovative ideas to
attract and engage exhibit visitors.
With
over
25 Years of exhibit design and event theme
experience, we are excited to share with you what we
have learned along the way. Please direct any
suggestions and/or comments to info@watsonproductions.com. Enter
"Suggestions/Comments" in the subject line.
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 Exhibit Design & Interactivity Attracts
Attention |
At
this year's Securities Industry & Financial Markets
Association (SIFMA) Event held in June the Thomson
Reuters (TR) booth attracted hundreds of visitors
because of its innovative exhibit design and an
interactive component. Thomson Reuter's goal was to
convey an image of innovation and connectivity to its
clients. We accomplished this goal by
incorporating an Innovation
Grove, Partnership Garden, Client tool Bench and a
Career & Alumni Seed Bar designed to engage
visitors. Over 200 LCD screens were displayed in
these conversation areas synchronizing a story of
innovation and growth.
Click here to
view larger image.
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What Are Companies Budgeting For Their
Trade Shows?
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2007
Average Budget For the Following
Industries:
Information
Technology -----------
$701,104Medical
& Healthcare --------------
$686,336Manufacturing
& Industrial---------
$457,325Professional
& Business Services
---$405,107
The above data is part of a special report
developed jointly
by Skyline Exhibits and Tradeshow
Week and has been reprinted
with permission by
Skyline
Exhibits.
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Re-Branding Ideas
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The
primary goal of re-branding is to create a new pool of
prospects for the company.
When Thomson merged
with Reuters, they turned to Watson Productions to
assist with their re-branding efforts. With
graphic consistency, Watson Productions designed new
trade show exhibits, signage and interior office designs
to attract a new audience. The branding efforts
were successful and noticed at this year's White House
Correspondents Dinner. By incorporating their new
corporate color into the room décor (pictured) and
including interactive polling stations with multi-media
programming, the room was not only visually appealing
but engaged the visitors as well. This memorable
event was featured in the April Event
Report of BizBash Washington. Click here to
read
more!
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Best
Practices: Pre-Show Promotional
Tip
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Pre-show
effort is essential to increasing booth traffic.
Consider designing an "Event
Promotional Package" that consists of a series of
contacts including postal cards, e-mails, personal
outreach at scheduled intervals and an update to your
website's event calendar. Focus on positioning
what is new or unique to your product or service and
design the content to capture the look and feel of the
exhibit.
For additional pre-show, show, and post
show tips, visit John A. Hill
& Associates, Inc., a firm with extensive trade
show and coaching
experience. | |
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