There’s more to window shopping than meets the eye. Keeping your retail space fresh and functional attracts new business to your store while enticing your regulars to stop in to see what’s new.
Change things up
Just as seasons change, so should your store’s layout. Rotating stock and rearranging your displays are a good start, but bringing in guest brands from time-to-time is a fun way to keep your store on trend while attracting new business.
Not sure which brands are worthy of your retail space? Look for ones with an edgy appeal that compliment yours. This will give your customers a fresh experience and new products to brag about to their friends.
Extend their stay
When approaching a customer, how many times have you heard the dreaded phrase: “I’m just looking?” Hosting a coffee or juice bar in your store is not only a welcoming addition to your store’s experience, but entices your customers to take a break, relax, and spend more time there. This valuable time is the perfect opportunity to strike up a conversation and build a cordial relationship while affording you the opportunity to build trust and sell your products.
Always think curb appeal
Do not underestimate the power of window shopping. Did you know having a workshop in your window can increase your sales up to 800%? Your window display not only catches the eyes of passers-by but draws them into your store.
Make your store interactive
Remember the signs: “Don’t touch the merchandise” and “You break it, you bought it”? Retailers are changing their tune on this way of thinking by making their stores more interactive. Did you know 92% of sales come from touch?
Of course, retailers don’t want you to break their merchandise, but owners are becoming more lenient knowing they’re up against the competition of online shopping. Workshops and in-store lessons are great ways to introduce new customers to your store while offering them the luxury of touching the merchandise.
Learn more about how Watson Productions can help you revamp your retail space.