Watson Blog

  No matter how your audience is exposed to your company, the more senses you engage, the more memorable your impression will be. Consider the film and entertainment industry that long ago left 2D behind and has now branched into a “5D” experience, utilizing not only vision... Continue Reading

You’ve invested a pretty penny in your trade show exhibit to then find out it was damaged in transit. Sound familiar? If you’re like many companies, your trade show exhibit travels around the country and is packed and unpacked close to 100 times per year. That’s one too many... Continue Reading

There’s more to window shopping than meets the eye. Keeping your retail space fresh and functional attracts new business to your store while enticing your regulars to stop in to see what’s new. Change things up Just as seasons change, so should your store’s layout. Rotating stock... Continue Reading

Trade shows can draw hundreds of visitors to your booth in one day, but can you imagine expanding your audience into the billions? Live-streaming is trending as one of the hottest mediums today, with over eight billion videos being viewed on social media outlets like Facebook and... Continue Reading

Businesses survive by appealing to a solid customer base who will seek out and buy its products or services (and, in a perfect world, spread the word to family and friends who will also become customers). And, as is pointed out in “The Trade Group,” by the year 2020, millennials... Continue Reading